Conference Program


International Fashion Festival "Sibi" Conference "IT in the Fashion Industry"


Date: 6.10.2025
Time: 13:30-17:00
Location: Omsk, Regional Congress Hall, 70 let Oktyabrya St. 25, bldg. 2, 3rd floor, White Hall, Oval Room

Session Program

13:30 – 13:40 | Welcome Speech by the Moderator Moderator: Alexander Timofeychev, President of the "IT-Cluster of Siberia" Association

13:40 – 14:15 | From Talent to Sales: How Marketplaces are Becoming Digital Boutiques

  • Paradigm Shift: A marketplace is not a sales platform, but a showcase for your unique brand
  • What to consider when launching unique products
  • Digital Sales Channels: Omnichannel is the key to success

Speaker: Olga Kudryashova, Chairman of the Committee for Entrepreneurship Development on Digital Platforms of the Omsk branch of "Opora Rossii". Owner of the Marketboom consulting agency for business development on marketplaces.

14:50 – 15:25 | How to Use AI as a Business Co-founder

Speaker: Konstantin Treshchotkin, ML and AI Tools Integrator

15:25 – 16:00 | Key CRM Strategies in the Fashion Industry

  • Fashion CRM: Why does a brand need to know its customer better than they know themselves?
  • Sales techniques and automation of customer relationship management
  • Loyalty programs and personalized marketing
  • Communication platforms (email, messengers, chatbots)

Speaker: Alexander Smirnov, "Prime-Soft" company

16:00 – 16:35 | A Digital Platform with a 3D Configurator for Customizing Clothing from Russian Designers
  • A digital platform with a 3D configurator for creating individual looks (clothing models for men, women, and children), allows a designer of customized clothing to:
  • create product cards
  • upload 3D models of their collection and set customization levels for fabric and material choices, collar, sleeve, or closure design
  • sell their collections
  • promote their store / brand / collection
  • attract buyers of customized clothing
  • analyze the consumer profile

Speaker: Elena Evdushchenko, Associate Professor of the Military Institute (Engineering-Technical) of the Military Academy of Logistics named after Army General A. V. Khrulev

16:35 – 17:10 | From Sketch to Photoshoot with Artificial Intelligence
  • An overview of the best neural networks for the fashion industry
  • How to turn sketches and ideas into realistic visualizations
  • Generating clothing in different colors, textures, and fabrics
  • Virtual try-ons and photoshoots without a studio or photographer
  • Realistic models, poses, and faces — for lookbooks and catalogs
  • Errors and "hallucinations" of neural networks: how to avoid them
  • A selection of tools "from idea to photoshoot"
  • Real-world case studies of AI application in fashion and clothing production
  • An opportunity to ask questions and discuss your projects

Speaker: Nina Mazur, IT entrepreneur, Sber Ambassador in the field of AI

Attendance